Capturing a seminal moment
Duration: 6 mins 58 secs
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| Description: | Moments in time that move the world's thinking on are rare but the CIBAM Distinguished Lecture 2009 brought together leading professors and practitioners who agreed business guru thinking is changing says Dr Christos Pitelis. |
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| Created: | 2010-06-15 11:55 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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| Abstract: | The CIBAM Distinguished Lecture 2009 captured a seminal moment in business strategy thinking says Dr Christos Pitelis. |
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