Cambridge Judge Business School Discussions on Marketing & Strategy
| Created: | 2010-06-08 17:25 |
|---|---|
| Institution: | Judge Business School |
| Description: | Cutting-edge expert commentary, analysis and business insights on the marketing and strategic issues of the day from Cambridge Judge Business School's global faculty, associates and guest speakers. |
Media items
This collection contains 31 media items.
Media items
'Brandwashed'
Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But many companies are guilty of manipulating these consumer...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 21 Feb 2012
A brave new world
In today's fast moving technological world, successful companies will be those brave enough to invest in start-ups and create their own competitors. Taking the example of Kodak,...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
A new world order
Kevin Roberts, CEO, Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
Body beautiful
Advertisers need to re-think that perfect body image says PhD Ben Barry: "Women are rebelling; it is not the end of size zero, but the beginning of body diversity!"
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Fri 16 Jul 2010
Can human behaviour be quantified?
Rory Sutherland, Vice-Chairman of Ogilvy Group, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Fri 18 Jun 2010
Capturing a seminal moment
Moments in time that move the world's thinking on are rare but the CIBAM Distinguished Lecture 2009 brought together leading professors and practitioners who agreed business guru...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
Carpe diem
Taking over the second largest bank in Africa led to death threats but now it's a business success story. Hakeem Belo-Osagie, former Chairman of the United Bank of Africa and...
Collection: Cambridge Judge Business School Discussions on Leadership
Institution: Judge Business School
Created: Thu 13 Jan 2011
Don't cut the budget
Dr Eden Yin and Dr Omar Merlo discuss the importance of marketing and brand building during a recession and warn that long term value creation must not be sacrificed to short term...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
Facing down Facebook
Dr Omar Merlo, a University Lecturer in Marketing and Strategy, says Facebook and other new media tools bring with them new risks for brand management. The challenge is...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Wed 9 Jun 2010
From national to global
From National to Global: Maurice Levy Chairman and CEO of Publicis Groupe and Kevin Roberts, Chairman and CEO of Saatchi and Saatchi are definitely "opposites" who attract....
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
Hidden connections
New research into relationships between the arts and humanities and the UK economy has revealed far greater interaction than expected
Collection: Cambridge Judge Business School Discussions on Economics & Policy
Institution: Judge Business School
Created: Thu 9 Jun 2011
Lessons from failure and success
Sir Stuart Rose, Chairman of Marks & Spencer, and Ms Miranda Curtis, President of Liberty Global Japan, give their top business tips on learning from mistakes, why you need to...
Collection: Cambridge Judge Business School Discussions on Leadership
Institution: Judge Business School
Created: Thu 14 Oct 2010
Lights, camera, action!
Clips from 'The Godfather' demonstrate diversification in a family business; 'Gladiator' shows the implementation of a functional strategy; and 'Jerry Maguire' illustrates the...
Collection: Cambridge Judge Business School Discussions on Media, Arts & Culture
Institution: Judge Business School
Created: Wed 24 Nov 2010
Mix and match
Piecing together building blocks for business success is a better way of proceeding than following traditional guru thinking says Jack Keenan CEO of Grand Cru Consulting Ltd.
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
New thinking required
If you set out to describe the myths of guru business thinking you need supporters. Here Professor Alan Rugman says why he thinks new thinking is needed.
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
Not all you read is true
Not everything you read in management thinking is true in fact guru advice needs an overhaul says Professor Alain Verbeke in his new book and Professor Peter Buckley agrees it's...
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 15 Jun 2010
Public services - public or private?
Why "tomorrow's regulators" involved in providing public goods will need more partnerships, less red tape, and more customer feedback through social media
Collection: Cambridge Judge Business School Discussions on Economics & Policy
Institution: Judge Business School
Created: Tue 25 Jan 2011
Radically optimistic
Believing you can make a difference using inclusive capitalism, where the post-crisis role of business is an obligation to make the world a better place.
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Tue 12 Oct 2010
The Candy Man can
Hotel Chocolat has bucked the recession and continued to expand; co-founder Peter Harris shares his recipe for success.
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Fri 11 Jun 2010
Total recall: will Toyota's longer term growth suffer?
Dr George Olcott explains how he believes the company can weather this particular storm and get back on track.
Collection: Cambridge Judge Business School Discussions on Marketing & Strategy
Institution: Judge Business School
Created: Fri 11 Jun 2010