Cambridge Judge Business School Discussions on Marketing & Strategy

Cambridge Judge Business School Discussions on Marketing & Strategy's image
Created: 2010-06-08 17:25
Institution: Judge Business School
Description: Cutting-edge expert commentary, analysis and business insights on the marketing and strategic issues of the day from Cambridge Judge Business School's global faculty, associates and guest speakers.
 

Media items

This collection contains 31 media items.

Showing results 1-20 of 31    < Prev    1 2    Next >
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Media items

'Brandwashed'

   1,019 views

Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But many companies are guilty of manipulating these consumer...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 21 Feb 2012


A brave new world

   3,362 views

In today's fast moving technological world, successful companies will be those brave enough to invest in start-ups and create their own competitors. Taking the example of Kodak,...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


A new world order

   3,050 views

Kevin Roberts, CEO, Saatchi &amp; Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


Body beautiful

   5,315 views

Advertisers need to re-think that perfect body image says PhD Ben Barry: "Women are rebelling; it is not the end of size zero, but the beginning of body diversity!"

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Fri 16 Jul 2010


Can human behaviour be quantified?

   3,388 views

Rory Sutherland, Vice-Chairman of Ogilvy Group, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Fri 18 Jun 2010


Capturing a seminal moment

   2,975 views

Moments in time that move the world's thinking on are rare but the CIBAM Distinguished Lecture 2009 brought together leading professors and practitioners who agreed business guru...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


Carpe diem

   6,601 views

Taking over the second largest bank in Africa led to death threats but now it's a business success story. Hakeem Belo-Osagie, former Chairman of the United Bank of Africa and...

Collection: Cambridge Judge Business School Discussions on Leadership

Institution: Judge Business School

Created: Thu 13 Jan 2011


Don't cut the budget

   1,962 views

Dr Eden Yin and Dr Omar Merlo discuss the importance of marketing and brand building during a recession and warn that long term value creation must not be sacrificed to short term...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


Facing down Facebook

   3,296 views

Dr Omar Merlo, a University Lecturer in Marketing and Strategy, says Facebook and other new media tools bring with them new risks for brand management. The challenge is...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Wed 9 Jun 2010


From national to global

   2,759 views

From National to Global: Maurice Levy Chairman and CEO of Publicis Groupe and Kevin Roberts, Chairman and CEO of Saatchi and Saatchi are definitely "opposites" who attract....

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


Hidden connections

   1,505 views

New research into relationships between the arts and humanities and the UK economy has revealed far greater interaction than expected

Collection: Cambridge Judge Business School Discussions on Economics & Policy

Institution: Judge Business School

Created: Thu 9 Jun 2011


Lessons from failure and success

   1,861 views

Sir Stuart Rose, Chairman of Marks & Spencer, and Ms Miranda Curtis, President of Liberty Global Japan, give their top business tips on learning from mistakes, why you need to...

Collection: Cambridge Judge Business School Discussions on Leadership

Institution: Judge Business School

Created: Thu 14 Oct 2010


Lights, camera, action!

   5,823 views

Clips from 'The Godfather' demonstrate diversification in a family business; 'Gladiator' shows the implementation of a functional strategy; and 'Jerry Maguire' illustrates the...

Collection: Cambridge Judge Business School Discussions on Media, Arts & Culture

Institution: Judge Business School

Created: Wed 24 Nov 2010


Mix and match

   3,541 views

Piecing together building blocks for business success is a better way of proceeding than following traditional guru thinking says Jack Keenan CEO of Grand Cru Consulting Ltd.

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


New thinking required

   3,448 views

If you set out to describe the myths of guru business thinking you need supporters. Here Professor Alan Rugman says why he thinks new thinking is needed.

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


Not all you read is true

   2,673 views

Not everything you read in management thinking is true in fact guru advice needs an overhaul says Professor Alain Verbeke in his new book and Professor Peter Buckley agrees it's...

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 15 Jun 2010


Public services - public or private?

   1,030 views

Why "tomorrow's regulators" involved in providing public goods will need more partnerships, less red tape, and more customer feedback through social media

Collection: Cambridge Judge Business School Discussions on Economics & Policy

Institution: Judge Business School

Created: Tue 25 Jan 2011


Radically optimistic

   1,091 views

Believing you can make a difference using inclusive capitalism, where the post-crisis role of business is an obligation to make the world a better place.

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Tue 12 Oct 2010


The Candy Man can

   8,019 views

Hotel Chocolat has bucked the recession and continued to expand; co-founder Peter Harris shares his recipe for success.

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Fri 11 Jun 2010


Total recall: will Toyota's longer term growth suffer?

   2,868 views

Dr George Olcott explains how he believes the company can weather this particular storm and get back on track.

Collection: Cambridge Judge Business School Discussions on Marketing & Strategy

Institution: Judge Business School

Created: Fri 11 Jun 2010


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