Harnessing the Power of Innovation on Offer in Living Labs for Your Company - joint interview
Duration: 22 mins 55 secs
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| Description: | Joint interview with Veronica Martinez and Katherina Greve on the paper: Facilitating Co-Creation in Living Labs: The Josephs study'. |
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| Created: | 2016-08-15 14:46 |
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| Collection: | Cambridge Service Alliance |
| Publisher: | University of Cambridge |
| Copyright: | Angela Walters |
| Language: | eng (English) |
| Keywords: | Living Labs; Co-Creation; JOSEPHS; |
| Abstract: | Katharina Greve and Veronica Martinez talk anout their new joint research on Living Labs. The paper: ‘Facilitating co-creation in living labs: The Josephs study', is co-authored with Julia Jonas, Andy Neely and Kathrin Möslein. She looks at: • The definition of Living Labs • What we know about Living Labs already • How the study with Josephs was structured and carried out • Who participated in the study and why • When the five critical success factors to facilitate co-creation should be used • Why the key findings of the study are important for other firms • Where further research is needed |
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