Publicise CSR carefully to avoid accusations of 'greenwashing'
Duration: 9 mins 50 secs
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| Description: | A fresh study into corporate social responsibility by Dr Stelios Zyglidopoulos and his fellow researchers outlines the risks companies face if accused of 'greenwashing' by using environmentalism or green credentials to claim that their policies and products are environmentally friendly. |
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| Created: | 2013-06-25 10:15 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Corporate Governance & Ethics | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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