The 8 Ps of marketing! – What drives our basics

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Description:	9/20: The 8 Ps of marketing! – What drives our basics Lord Karan Bilimoria CBE DL, founder and Chairman of Cobra Beer, speaking about his entrepreneurial journey and the choices he made while growing the business, at the Enterprise Tuesday lecture series in February 2013. The entrepreneurial journey begins with an idea and leads to the start of a new venture. Some argue that is the easy bit! The really hard part is the subsequent growth of the firm. This requires clarity, strategic thinking and a deep understanding of management in all its various components. One of the key issues that arise is whether people are clear enough about their choices. Should they grow a lifestyle business or a high growth business? What are the personal implications of such choices? What might be the motivations for either? What should you really think about as a founder or CEO of a growing venture?

Description:

9/20: The 8 Ps of marketing! – What drives our basics

Lord Karan Bilimoria CBE DL, founder and Chairman of Cobra Beer, speaking about his entrepreneurial journey and the choices he made while growing the business, at the Enterprise Tuesday lecture series in February 2013.

The entrepreneurial journey begins with an idea and leads to the start of a new venture. Some argue that is the easy bit! The really hard part is the subsequent growth of the firm. This requires clarity, strategic thinking and a deep understanding of management in all its various components. One of the key issues that arise is whether people are clear enough about their choices. Should they grow a lifestyle business or a high growth business? What are the personal implications of such choices? What might be the motivations for either? What should you really think about as a founder or CEO of a growing venture?


Created:	2013-05-13 11:28
Collection:	Centre for Entrepreneurial Learning
Publisher:	Centre for Entrepreneurial Learning
Copyright:	Centre for Entrepreneurial Learning
Language:	eng (English)

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