Excellent Execution
Duration: 4 mins 1 sec
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| Description: |
12/23: Excellent Execution.
This session is about innovation in the business world and the role played by ‘intrapreneurs’ in taking discoveries to market. It tracks the progress of two block buster drugs – Viagra and Relpax. Dr David Brown is a scientist, intrapreneur and has held many senior positions in the Bio/Pharma industry. He has a truly distinguished record of not only doing the science, but also of taking key discoveries to market. Dr Brown is one of the patent holders of that ‘accidental’ discovery Viagra, one of the biggest brand names of recent years. He is also part of the team that actually made it a commercial success taking it through the early years of drug efficacy trials. |
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| Created: | 2012-01-25 11:06 |
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| Collection: |
Centre for Entrepreneurial Learning
Centre for Entrepreneurial Learning - Opportunity Recognition |
| Publisher: | Centre for Entrepreneurial Learning |
| Copyright: | Centre for Entrepreneurial Learning |
| Language: | eng (English) |
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| MP3 | 44100 Hz | 125.18 kbits/sec | 3.50 MB | Listen | Download | |
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