From Bathtub to Warehouse: the successful transfer of innovations to the commercial arena

Duration: 22 mins 40 secs

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From Bathtub to Warehouse: the successful transfer of innovations to the commercial arena's image

Description:	What are the most important factors to consider when taking a new product to market? How should inventors and entrepreneurs prepare for the tough questioning from investors about their products? How do you assess the risks involved at each stage? Why is it important to be able to demonstrate a proof of concept, working model and prototype? What do people need to think about when scaling up a product? Cambridge Consultants is at the heart of the Cambridge Phenomenon and celebrated 50 years of innovation in 2010. The company has fostered the development of many early stage technology companies right from raising funds to transferring technology to manufactured product. Duncan Smith, Head of Products and Systems Division, and Ruth Thomson, Business Development Consultant, at Cambridge Consultants both have a wealth of experience in bringing new products to market. They share their knowledge and expertise offering some sage advice and tips on how aspiring entrepreneurs should develop their innovations for successful transfer to the commercial environment.

Description:

What are the most important factors to consider when taking a new product to market? How should inventors and entrepreneurs prepare for the tough questioning from investors about their products? How do you assess the risks involved at each stage? Why is it important to be able to demonstrate a proof of concept, working model and prototype? What do people need to think about when scaling up a product? Cambridge Consultants is at the heart of the Cambridge Phenomenon and celebrated 50 years of innovation in 2010. The company has fostered the development of many early stage technology companies right from raising funds to transferring technology to manufactured product. Duncan Smith, Head of Products and Systems Division, and Ruth Thomson, Business Development Consultant, at Cambridge Consultants both have a wealth of experience in bringing new products to market. They share their knowledge and expertise offering some sage advice and tips on how aspiring entrepreneurs should develop their innovations for successful transfer to the commercial environment.

Created:

2011-07-25 17:22

Collection:

Centre for Entrepreneurial Learning - Entrepreneurs & Experts Podcast Series

Publisher:

The Centre for Entrepreneurial Learning

Language:

eng (English)

Keywords:

Entrepreneur; new product development; inventors; investors; innovation; products; Cambridge Consultants; early stage companies; prototype; proof of concept; start ups; technology transfer; technology; raising funds; commercialisation; CfEL; taking a product to market; Centre for Entrepreneurial Learning;

Credits:

Producer:	Boni Sones OBE, Director ECS
Photographer:	Phil Mynott

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Advanced Audio Coding (AAC)	22050 Hz	62.51 kbits/sec	10.38 MB	Listen	Download
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