If Big Data is the 'new oil' for business how should firms go about using it
Duration: 12 mins 24 secs
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| Description: | Andy Neely discusses the research into Data and Analytics - Data–Driven Business Models: A Blueprint for Innovation', and discusses the integrated framework that could help stimulate an organisation to become data-driven by enabling it to construct its own Data-Driven Business Model (DDBM) in coordination with the six fundamental questions for a data-driven business. |
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| Created: | 2015-04-09 21:43 |
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| Collection: | Cambridge Service Alliance |
| Publisher: | University of Cambridge |
| Copyright: | Angela Walters |
| Language: | eng (English) |
| Keywords: | Data; Data analytics; Data-Driven Business Models; |
| Abstract: | Andy Neely discusses the research into Data and Analytics - Data–Driven Business Models: A Blueprint for Innovation', and discusses the integrated framework that could help stimulate an organisation to become data-driven by enabling it to construct its own Data-Driven Business Model (DDBM) in coordination with the six fundamental questions for a data-driven business. |
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