Building a brand against the odds
Duration: 38 mins 10 secs
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About this item
| Description: | Lord Karan Bilimoria of Chelsea, founder and Chairman of Cobra Beer, talks about the roller coaster ride of developing a new brand in a competitive market. This presentation is part of the Centre for Entrepreneurial Learning's Enterprise Tuesday series. |
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| Created: | 2015-02-06 15:24 |
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| Collection: | Centre for Entrepreneurial Learning - Entrepreneurs & Experts Podcast Series |
| Publisher: | University of Cambridge |
| Copyright: | Katharine Price |
| Language: | eng (English) |
| Keywords: | Enterprise Tuesday; Centre for Entrepreneurial Learning; Cambridge Judge Business School; Building a brand; Cobra Beer; CfEL; Lord Karan Bilimoria; |
| Abstract: | Lord Karan Bilimoria started and grew the Cobra Beer in a competitive market with 400 brands. His journey was highly innovative and rapidly growing when suddenly the company hit a speed bump! He has now rebuilt the brand within a large corporate environment and, having won many prizes, the company is now gaining market share. His talk is about how to take on the Goliaths in your industry and how to deal with the daily challenges while holding on to your vision and values.
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