The West takes up the frugal innovation gauntlet
Duration: 9 mins 23 secs
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| Description: |
Western demand for frugal innovation has surprised the authors of a book published a year ago, urging the West to look to India, Brazil and China for new approaches.
The book - "Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth" - was co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise. He says the amount of interest shown by the West, from both smaller entrepreneurs and larger companies innovating for Western markets, has been particular striking. |
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| Created: | 2013-04-19 10:36 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Innovation | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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