A negative 'Kodak moment'
Duration: 11 mins 7 secs
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| Description: | Five years ago Dr Kamal Munir, who has followed American company Kodak's fortunes for more than a decade, warned the company that unless it changed its strategy and embraced digital imaging and photography, its days were numbered. A few days ago Eastman Kodak filed for bankruptcy protection in the United States. |
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| Created: | 2012-02-16 12:20 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
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