When the 'dragons' come calling

Duration: 13 mins 23 secs
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Description: Incorporating high-technology in low-cost products, offering more product choices and turning high-end specialty products into competitively priced mass market items, Chinese companies are rewriting the rules of business. So argues Professor Peter Williamson of Judge Business School in his book, Dragons at Your Door, co-authored with Professor Ming Zeng.
 
Created: 2010-06-15 17:08
Collection: Cambridge Judge Business School Discussions on Innovation
Publisher: Cambridge Judge Business School, University of Cambridge
Copyright: Cambridge Judge Business School, University of Cambridge
Language: eng (English)
Credits:
Producer:  Boni Sones OBE
Author:  Professor Peter Williamson
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