When the 'dragons' come calling
Duration: 13 mins 23 secs
Share this media item:
Embed this media item:
Embed this media item:
About this item
Description: | Incorporating high-technology in low-cost products, offering more product choices and turning high-end specialty products into competitively priced mass market items, Chinese companies are rewriting the rules of business. So argues Professor Peter Williamson of Judge Business School in his book, Dragons at Your Door, co-authored with Professor Ming Zeng. |
---|
Created: | 2010-06-15 17:08 | ||||
---|---|---|---|---|---|
Collection: | Cambridge Judge Business School Discussions on Innovation | ||||
Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
Language: | eng (English) | ||||
Credits: |
|