What price the CSR budget?
Duration: 11 mins 46 secs
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| Description: | Even Corporate Social Responsibility (CSR) budgets need to show a return. Professor Jaideep Prabhu of Cambridge Judge Business School and Ardi Kolah of 'Guru in a Bottle' have launched a ground breaking new study to measure the Return on Investment (ROI) from CSR outcomes from sports sponsorship with UK cricket, rugby and football and the 2012 Olympic partners. If advertisers can measure their impact on the bottom line so should CSR investors! |
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| Created: | 2010-06-09 17:20 | ||||||
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| Collection: | Cambridge Judge Business School Discussions on Corporate Governance & Ethics | ||||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||||
| Language: | eng (English) | ||||||
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