Privacy in Advertising: Not all Adware is Badware
Duration: 54 mins 32 secs
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About this item
| Description: | http://www.talks.cam.ac.uk/talk/index/23761 |
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| Created: | 2010-06-09 14:01 |
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| Collection: | Computer Laboratory Wednesday Seminars |
| Publisher: | University of Cambridge |
| Copyright: | Computer Laboratory |
| Language: | eng (English) |
| Abstract: | Online advertising is a major economic force in the Internet today. Today’s deployments, however, increasingly erode user privacy as advertising companies like Google increasingly target users. In this talk, we suggest that it is possible to build an advertising system that fits well into the existing online advertising business model, targets users extremely well, is very private, and scales well. The key to our approach is adware: client computers run a local software agent that profiles the user, requests the appropriate ads, displays the locally, and reports on views and clicks, all while preserving privacy. This talk outlines the system design, and discusses its pros and cons. |
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