Roadmapping for agile strategy - linking technology to business objectives
Duration: 10 mins 22 secs
Share this media item:
Embed this media item:
Embed this media item:
About this item
| Description: | Technology roadmapping was originally developed by Motorolain the 1970s, as a means for aligning technology programmes with product developments. Since then it has been widely adopted widely, at firm and sector levels. Dr Rob Phaal looks at how roadmapping has been used to emphasise cross-functional strategic dialogue, decision making and action, providing a light-touch iterative approach for developing strategy. |
|---|
| Created: | 2010-01-29 11:53 |
|---|---|
| Collection: | Manufacturing Thursdays Seminars, Institute for Manufacturing |
| Publisher: | University of Cambridge |
| Copyright: | V.G. Gilmour |
| Language: | eng (English) |
| Keywords: | roadmapping; road; map; Dr; Rob; Phaal; strategy; Institute for Manufacturing; business; technology; management; Cambridge; product; developments; |
| Abstract: | The technology roadmapping approach was originally developed by Motorola more than 30 years ago, as a means for aligning technology programmes with product developments. Since then the method has been adopted widely, at firm and sector levels, adapted to address a range of strategic challenges. This presentation will provide an overview of history and application of the roadmapping approach, including examples. 'Fast-start' workshop approaches will be described, which emphasise cross-functional strategic dialogue, decision making and action, providing a light-touch iterative approach for developing strategy. |
|---|---|