How useful was the market research - even though you entered different markets?
Duration: 1 min 25 secs
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15/22 (Q&A): How useful was the market research - even though you entered different markets?
Andy Hopper, Chairman of Real VNC and Ubisense and Richard Green, CEO of Ubisense, speaking at the CfEL Enterprise Tuesday lecture series on 1st November 2011. Two founders and serial entrepreneurs worth millions and making products that are changing the world. Andy Hopper and Richard Green will talk about entrepreneurial mindsets and motivations - what drove them to take university technology and turn it into a global business success story. This session provides an overview of entrepreneurship as a process and method using the example of their company, Ubisense - a start-up that went from an early stage idea to being a real venture.
|Collection:||Centre for Entrepreneurial Learning - Motivation and Inspiration|
|Publisher:||Centre for Entrepreneurial Learning|
|Copyright:||Centre for Entrepreneurial Learning|
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